Pricing
Real prices, on the page, before you get on a call.
Built for aftermarket manufacturers and dealers. Two ways to buy — a fixed-scope project, or a managed plan that folds the implementation into the monthly price. Everything below is a real starting number, not a placeholder.
Start Here
Digital Performance Audit
A review of your website, mobile experience, SEO, analytics, lead flow and conversion path, delivered as a prioritized list of what is costing you revenue and what to fix first.
- → Website, mobile and conversion-path review
- → SEO, analytics and tracking audit
- → Lead-flow review, from first click to follow-up
- → Findings ranked by revenue impact, not by effort
$500
Fixed price — no scoping call needed
Can be credited toward a larger project at our discretion.
Book the auditManaged Plans
Implementation included, then we keep working.
All four are 12-month agreements, and all four include the initial build inside the monthly price — the plans differ in how much of it, and how much ongoing work comes after.
Prioxo Essentials
$399/mo
$4,788 over 12 months
Affordable ongoing technology support
Maintenance, monitoring, updates, minor fixes and small improvements.
Implementation
Light implementation included
Ideal for
A small dealer or manufacturer with one focused need and no in-house technical team.
Not intended for ongoing custom development.
Ask about EssentialsRecommended
Prioxo Growth
$699/mo
$8,388 over 12 months
Recommended core plan
Ecommerce, analytics, automation, AI and data updates, technical SEO and monthly optimization.
Implementation
Core implementation included
Ideal for
A growing dealer or manufacturer actively trying to move revenue, not just keep the lights on.
Large integrations and major builds are quoted separately.
Ask about GrowthPrioxo Pro
$999/mo
$11,988 over 12 months
Ongoing technical and growth partner
Active technical support across ecommerce, integrations, automation, analytics and AI.
Implementation
Broader implementation included
Ideal for
A multi-system business with recurring priorities and more than one thing in flight at a time.
Scope priorities are agreed and managed month to month.
Ask about ProPrioxo Partner
$1,499/mo
$17,988 over 12 months
Fractional technology partnership
Priority support, multi-system optimization, integrations, automation and ongoing development.
Implementation
Larger initial implementation included
Ideal for
A manufacturer or dealer that wants technology leadership without hiring for it.
Major standalone software products require a separate SOW.
Ask about PartnerThird-party platform licensing, CRM/SMS/email vendor fees and AI usage costs are billed by those vendors and are not included in the monthly price.
Compare Plans
What actually changes between the four plans.
Every plan covers the same ground. What moves as you go up is depth — how much gets built for you upfront, how much ongoing development is included, and how fast you get answers.
| Capability | Essentials $399/mo $4,788/yr | Recommended Growth $699/mo $8,388/yr | Pro $999/mo $11,988/yr | Partner $1,499/mo $17,988/yr |
|---|---|---|---|---|
| Initial discovery | Included | Included | Included | Included |
| Initial implementation | Light | Core | Broader | Larger |
| Website / ecommerce updates | Minor | Included | Included | Included |
| Monitoring & maintenance | Included | Included | Included | Included |
| Analytics / tracking | Maintain | Setup + optimize | Setup + optimize | Advanced |
| Technical SEO | Minor fixes | Included | Included | Included |
| Marketing automation | Maintain existing | Included | Included | Advanced |
| AI assistant updates | Maintain existing | Included | Included | Advanced |
| Product feed / fitment updates | Maintain existing | Included | Included | Advanced |
| Integration monitoring | Basic | Included | Included | Priority |
| New API / ERP integration work | Quoted | Small changes | Included by priority | Included by priority |
| Workflow automation | Minor | Included | Included | Advanced |
| Custom development | Quoted | Quoted / small changes | Limited ongoing | Ongoing by priority |
| Priority support | Standard | Standard | Priority | Highest |
| Monthly optimization recommendations | As needed | Included | Included | Included |
| Major standalone projects | Separate quote | Separate quote | Separate quote | Separate SOW |
| Choose Essentials | Choose Growth | Choose Pro | Choose Partner |
Two Ways To Buy
Project or plan — the same work, bought differently.
Buy it as a project
One scope, one price, one delivery date.
- Cost shape
- A single fixed price, quoted after scoping
- Commitment
- None beyond the project itself
- Implementation
- Priced into the project
- After launch
- Handoff, or a plan if you want us to keep running it
- Best when
- You have one specific problem and a budget for it
Buy it as a managed plan
Implementation included, then continuous work.
- Cost shape
- A flat monthly fee across a 12-month term
- Commitment
- 12 months
- Implementation
- Included in the monthly price, sized to the plan
- After launch
- Ongoing optimization, monitoring and monthly priorities
- Best when
- You need work to keep happening, not just ship once
One-Time Projects
Fixed-scope work, priced by who is buying it.
Every price below is a starting point for a scoped project. The "+" is deliberate — we would rather quote you accurately after discovery than anchor you to a number we cannot hold.
For Manufacturers
Getting your product data, your dealers and your warranty process under control.
These are the problems that only show up when you sell through a dealer network: your catalog lives in three places, your dealers are quoting from last year's pricing, and every warranty claim arrives incomplete.
6 services
Product Feed Setup
$1,500+A structured product feed for dealer, marketplace or ecommerce distribution.
Outcome
Channels stay current and manual updates drop off.
Catalog size and source-data quality drive the scope.
Next step · Feed maintenance
Fitment Data Setup
$2,500+Year/Make/Model structure, compatibility logic and a working fitment workflow.
Outcome
Better product discovery and fewer wrong-part orders.
Large or inconsistent catalogs need data cleanup first.
Next step · Monthly data maintenance
Dealer / Product Data Integration
$2,500+Product, pricing, availability or dealer data connected between systems.
Outcome
Less duplicate work and no more stale information downstream.
API availability determines the complexity.
Next step · Pro or Partner plan
Dealer Lead Routing Setup
$2,500+Consumer lead capture and routing to the right participating dealer.
Outcome
Demand you generate actually reaches the dealer who can close it.
Dealer rules, territory logic and CRM access affect scope.
Next step · Pro plan
Warranty / RMA Automation
$2,500+Digital claim intake with vehicle and SKU data, photo collection, status tracking and notifications.
Outcome
A standardized warranty process instead of an email thread.
Advanced approval logic increases scope.
Next step · Pro plan
Dealer Portal
$5,000+Secure dealer access to resources, product data, pricing, order tools and support workflows.
Outcome
Dealers serve themselves instead of calling your team.
Authentication, ERP ordering and custom pricing add real complexity.
Next step · Partner plan
For Dealers
Turning the traffic and leads you already have into revenue.
Dealer problems tend to be conversion problems. The traffic arrives, the lead comes in after hours, the quote goes cold, and nobody follows up — these fix the leaks between interest and a closed sale.
4 services
Ecommerce Optimization Setup
$1,500+Store configuration, merchandising, conversion fixes, tracking and checkout improvements.
Outcome
More of your existing traffic converts.
Major redesigns and custom platform rebuilds are scoped separately.
Next step · Growth or Pro plan
Lead Automation Setup
$1,500+Lead capture, qualification, routing, notifications and automated follow-up.
Outcome
Faster response, and fewer opportunities lost to silence.
CRM, SMS and email vendor fees may be separate.
Next step · Growth plan
Marketing Automation Setup
$1,500+Quote follow-up, review requests, win-back, upsell and lifecycle automations.
Outcome
Revenue out of leads and customers you already paid for.
Platform licensing is not included.
Next step · Growth plan
Inventory / Lead-Time Integration
$2,500+Inventory, ETA and availability synchronization across your systems.
Outcome
Accurate availability, without someone checking by hand.
Your ERP or supplier API capability affects scope.
Next step · Pro plan
Not sure yet?
Start with the $500 audit.
We will tell you which of these you actually need — and which you can skip.
Book the auditFor Either
The heavier engineering, wherever you sit in the channel.
Integration, AI and custom build work that manufacturers and dealers buy for the same reasons — systems that do not talk to each other, and workflows no off-the-shelf product models correctly.
6 services
AI Technical Assistant Setup
$2,500+An AI assistant grounded in your approved products, install guides, FAQs and technical documents.
Outcome
Repetitive fitment, install and product questions stop reaching your team.
Third-party AI usage costs are separate unless quoted.
Next step · AI maintenance or Growth plan
AI Internal Assistant Setup
$2,500+An internal assistant covering policies, processes, product data and team knowledge.
Outcome
Faster internal answers and noticeably shorter onboarding.
Requires approved source documents.
Next step · AI maintenance or Pro plan
API Integration
$2,500+A custom connection between two or more of your business systems.
Outcome
Data moves on its own instead of through a person.
API quality, authentication and data mapping drive the effort.
Next step · Pro or Partner plan
ERP Integration
$3,500+Your ERP connected to ecommerce, CRM, inventory, shipping or whatever else needs it.
Outcome
Duplicate entry disappears and visibility improves across the business.
Discovery is required before we give a final quote.
Next step · Partner plan
Full Website Setup with Product Data Integration
$4,999+A complete website build wired into SEMA Data Co-op, DCI or ASAP product data.
Outcome
A launch-ready site with a real catalog behind it, not a placeholder one.
Your data provider and catalog depth determine the build.
Next step · Growth or Pro plan
Custom Software
$5,000+Purpose-built web, mobile or internal software around an agreed business problem.
Outcome
The workflow generic software could never quite model.
Formal discovery and a statement of work are recommended.
Next step · Partner plan
Start From A Problem
Not sure which line item you need? Start from what is broken.
| The problem | Who has it | What fixes it | Where to start |
|---|---|---|---|
| Dealers constantly ask us for pricing, documents, order status or product info | Manufacturer | Dealer Portal + integrations | $5,000+ project, or Partner |
| Our team answers the same fitment, install and product questions all day | Manufacturer | AI Technical Assistant | $2,500+ project, or Growth / Pro |
| Our dealers are selling from outdated SKUs, images, pricing or fitment | Manufacturer | Product Feed + Fitment Data | $1,500–$2,500+ project, or Growth |
| The same orders and data get entered into two or three systems | Manufacturer / Dealer | ERP / API Integration | $3,500+ project, or Pro / Partner |
| Leads sit until morning, or fall through entirely | Dealer | Lead Automation / AI | $1,500+ project, or Growth |
| We get traffic, but it does not turn into calls, quotes or orders | Dealer / Manufacturer | Ecommerce + Digital Performance | $500 audit, then Growth |
| Old quotes and past customers never get marketed to again | Dealer | Marketing Automation | $1,500+ project, or Growth |
| RMA claims arrive incomplete and take days of back-and-forth | Manufacturer | Warranty / RMA Automation | $2,500+ project, or Pro |
| Consumer demand we create never reliably reaches our local dealers | Manufacturer | Dealer Lead Routing | $2,500+ project, or Pro |
| Off-the-shelf software simply does not fit how we operate | Manufacturer / Dealer | Custom Software | $5,000+ project, or Partner |
What Moves The Number
Same service, different price — here is why.
Catalog size and data quality
A 500-SKU catalog and a 200,000-part one are different projects, even on the same platform. Inconsistent source data means cleanup before build.
Integration complexity
ERP sync, legacy APIs and third-party systems add real scoping time before a line of code gets written.
API availability
If the system you need to connect to has a documented API, this is straightforward. If it does not, that is the project.
Fitment and compatibility depth
Year/Make/Model logic is simple until superseded parts, sub-models and exceptions enter the picture.
Dealer network rules
Territory logic, tiered pricing and per-dealer permissions are where dealer portals and lead routing get expensive.
Timeline
Compressed deadlines usually mean more people on it at once, which changes the number.
How We Get To A Number
Three steps between "hello" and a price in writing.
01
Free strategy call
Thirty minutes, no cost. We want to hear the actual problem before anyone talks about price.
02
Scoping, or a $500 audit
For anything complex we scope it properly first — often as the paid audit — instead of guessing at a number.
03
One number, in writing
A fixed project quote or a clear monthly rate before work starts, not an estimate that grows as we go.
Questions
Pricing questions we get before the call.
Why do most prices have a "+" on them?
Because they are starting points, not caps. A product feed for 400 SKUs from a clean database and one for 40,000 SKUs across three spreadsheets are not the same job. The "+" is us being honest that scope moves the number, rather than quoting low and revising later.
What is actually included in a managed plan?
On a 12-month agreement, the initial implementation is built into the monthly price — sized to the plan, from light on Essentials to larger on Partner. After that it is continuous work: monitoring, updates, optimization and the monthly priorities you set. Major standalone builds are still quoted separately.
Should I buy a project or a plan?
If you have one defined problem and want it solved and handed over, buy the project. If the work needs to keep happening — feeds updated, integrations watched, conversion improved month over month — the plan is cheaper than repeatedly re-engaging us and it includes the implementation.
Is the $500 audit credited toward a project?
It can be, at our discretion, when it leads directly into a larger engagement. We do not promise it upfront on every deal, because sometimes the honest audit result is that you do not need the larger project.
Do the plans require a 12-month commitment?
Yes. That is what makes including the implementation possible — we are absorbing build cost early against the term. If you are not ready to commit for a year, a fixed-scope project is the better route.
Are third-party costs included?
No. Platform licensing, CRM, SMS and email vendor fees, and AI usage costs are billed by those vendors, not by us. We tell you what they will run before you commit, so the monthly number is not a surprise.
What happens if the scope changes mid-project?
We write up the change and its cost before starting on it, the same way the original scope was priced. No surprise line items on the final invoice.
What is the smallest engagement you will take on?
The $500 audit. And if a smaller fix or a config change solves your problem, we will tell you that instead of proposing a bigger project.
Tell us the problem. We'll tell you what it costs to fix it.
Thirty minutes, no cost, and no obligation to move forward.